Hypercat ACP

A sure-fire way to establish brand awareness in vertical markets is using direct mail in the marketing mix. With lists n hand, a simple straightforward message was delivered in a clean, uncluttered and effective design to coffee roasters attendees prior to the start of their national trade show.

Arrow Fuel Oil

The Arrow direct mail card was thrust into an unusual selling season and situation: To announce the sale of oil in the summer, at the highest prices in the industry’s history! Several device mechanisms were forced into play to open the dialogue between supplier and user before competitive messages came on the scene as well as a contest to encourage sign-ups underscored by program testimonials, with each quote espousing a specific program benefit.