Hypercat ACP

A sure-fire way to establish brand awareness in vertical markets is using direct mail in the marketing mix. With lists in hand, a simple straightforward message was delivered in a clean, uncluttered and effective design to coffee roasters attendees prior to the start of their national trade show.

Arrow Fuel Oil

Each year in this shrinking oil-user universe the challenges remain complex in inducing prospects to switch loyalties. Immersed in this challenge are the price vagaries of crude oil, which will dictate price. Add to that fact this promotion hits homes in end summer when winter is last thing on a user's mind. Given that, we initiated plans to budget payments and cap costs, offered gift cards as a reward and created a contest for new customers. Additionally, we played hard off our longevity in the industry suggesting a service level second to noon. ROI was 6x program cost. A home run.